Top 10 CRM & Retention Marketing Agencies in Melbourne

Melbourne is one of Australia’s most competitive business ecosystems, home to fast-scaling eCommerce brands, SaaS platforms, professional services firms, and multi-location enterprises. As customer acquisition costs continue to rise across paid media and marketplaces, CRM and retention marketing have become essential growth levers rather than optional add-ons.

The best CRM & retention marketing agencies in Melbourne help brands increase customer lifetime value (LTV), reduce churn, and unlock predictable revenue from existing customers. This requires more than email newsletters — it demands lifecycle strategy, automation, segmentation, data hygiene, and continuous optimisation.

In this guide, we break down the Top 10 CRM & Retention Marketing Agencies in Melbourne, based on strategic capability, automation expertise, platform knowledge, and retention impact.

Comparison Table: Best CRM & Retention Marketing Agencies in Melbourne

Rank	Agency	Core Strength	Best For	Retention Focus
1	Conquerra Digital	Growth-led CRM systems	Growth-focused brands	LTV & repeat revenue
2	Eastwick	Lifecycle strategy	eCommerce & DTC	Retention optimisation
3	Spruik	CRM & email systems	Local businesses	Segmentation
4	Impressive Digital	HubSpot CRM automation	Scaling businesses	Lifecycle campaigns
5	Evolut	CRM & automation integration	Sales-driven teams	Funnel retention
6	ROI Growth Agency	Data-driven CRM	Performance brands	Churn reduction
7	Clever Ops	Automation & CRM workflows	SMEs	Personalised journeys
8	Bumper Leads	CRM support systems	Service businesses	Engagement flows
9	SearchMax	Email retention programs	SMEs	Repeat conversions
10	Adcept Marketing	CRM platform setup	Mid-market firms	Workflow automation

How We Evaluated Melbourne CRM & Retention Marketing Agencies

Each agency was assessed using consistent evaluation criteria to ensure relevance and fairness:

• CRM and lifecycle strategy depth
• Automation, segmentation, and personalisation
• Platform expertise (HubSpot, Klaviyo, Salesforce, etc.)
• Retention analytics and data hygiene
• Impact on LTV, churn reduction, and repeat revenue
• Client outcomes, reputation, and specialisation

Top 10 CRM & Retention Marketing Agencies in Melbourne

1. Conquerra Digital

Overview

Conquerra Digital takes a growth-first approach to CRM and retention marketing, helping brands transform customer data into scalable revenue systems. Rather than focusing solely on tools or campaigns, Conquerra builds end-to-end lifecycle ecosystems that connect email, SMS, automation, content, and analytics into a single retention engine.

Their methodology prioritises increasing customer lifetime value, improving retention rates, and turning one-time buyers into long-term brand advocates.

Key Services

• CRM & retention strategy
• Email & SMS automation
• Lifecycle journey mapping
• Win-back and loyalty programs
• Customer segmentation & retention analytics

What They’re Best Known For

• CRM strategies tied directly to revenue growth
• Automation systems designed for scalability and profitability

Considerations

• Less emphasis on traditional offline CRM programs

Pricing

• Custom, strategy-led engagements

Best For

• Growth-focused brands that want CRM to actively drive repeat revenue

Visit Website: https://conquerradigital.com.au/

2. Eastwick

Overview

Eastwick is a Melbourne-based consultancy specialising in CRM, retention, and lifecycle strategy, particularly for eCommerce and DTC brands. They focus heavily on segmentation, loyalty mechanics, and data-driven optimisation to improve customer lifetime value.

Key Services

• Lifecycle planning
• Klaviyo audits & optimisation
• Segmentation and loyalty strategies

What They’re Best Known For

• Strategic retention consulting
• Deep lifecycle optimisation

Considerations

• Smaller execution team for large-scale rollouts

Pricing

• Mid to high-tier

Best For

• eCommerce brands optimising retention

Visit Website: https://www.eastwick.com.au/

3. Spruik – CRM & Email Marketing Specialists

Overview

Spruik is a Melbourne agency focused on CRM integration and automated email sequences, helping businesses implement structured retention systems aligned with customer behaviour.

Key Services

• CRM integration
• Email automation
• Customer segmentation

What They’re Best Known For

• Practical CRM and email implementations

Considerations

• Less advanced lifecycle analytics

Pricing

• Mid-range

Best For

• Local and service-based businesses

Visit Website: https://www.spruik.co/

4. Impressive Digital

Overview

Impressive Digital offers CRM strategy and HubSpot-driven automation as part of broader digital growth services, helping brands personalise messaging and nurture customers across the lifecycle.

Key Services

• CRM strategy
• HubSpot automation
• Lifecycle campaigns

What They’re Best Known For

• HubSpot expertise
• Integrated CRM systems

Considerations

• Less CRM-only focus

Pricing

• Mid to high-tier

Best For

• Scaling B2B and B2C brands

Visit Website: https://impressive.com.au/

5. Evolut

Overview

Evolut specialises in marketing automation and CRM integration, connecting sales and marketing funnels with lifecycle flows to improve customer engagement and retention.

Key Services

• CRM automation
• HubSpot workflows
• Lead nurturing sequences

What They’re Best Known For

• Sales and marketing alignment

Considerations

• Less creative lifecycle messaging

Pricing

• Mid-range

Best For

• Sales-driven organisations

Visit Website: https://evolut.com.au/

6. ROI Growth Agency

Overview

ROI Growth Agency integrates CRM data, retention analytics, and personalised journeys to reduce churn and increase lifetime value for performance-driven brands.

Key Services

• CRM analytics
• Engagement automation
• Retention optimisation

What They’re Best Known For

• Data-driven lifecycle improvements

Considerations

• Smaller CRM-only focus

Pricing

• Mid to high-tier

Best For

• Performance-focused brands

Visit Website: https://roi.com.au/

7. Clever Ops

Overview

Clever Ops provides CRM integration with marketing automation, focusing on personalised communications and segmentation to strengthen long-term customer relationships.

Key Services

• CRM integration
• Automation workflows
• Personalised messaging

What They’re Best Known For

• Operational CRM execution

Considerations

• Limited loyalty program design

Pricing

• Accessible

Best For

• SMEs implementing CRM systems

Visit Website: https://cleverops.com.au/

8. Bumper Leads

Overview

Bumper Leads supports Melbourne businesses with CRM-aligned retention systems, automated messaging, and lifecycle touchpoints designed to minimise churn.

Key Services

• CRM support
• Automated messaging
• Retention systems

What They’re Best Known For

• Hands-on CRM support

Considerations

• Less advanced analytics

Pricing

• Mid-range

Best For

• Service-based businesses

Visit Website: https://www.bumperleads.com/

9. SearchMax

Overview

SearchMax focuses on email marketing and retention programs, building segmented campaigns and engagement strategies that drive repeat conversions.

Key Services

• Email campaigns
• Segmentation
• Engagement optimisation

What They’re Best Known For

• Email-led retention

Considerations

• Limited multi-channel CRM

Pricing

• Accessible

Best For

• SMEs growing repeat sales

Visit Website: https://www.searchmax.com.au/

10. Adcept Marketing

Overview

Adcept Marketing specialises in CRM platform setup and workflow automation, helping businesses implement HubSpot, Salesforce, and GoHighLevel systems with retention in mind.

Key Services

• CRM setup
• Workflow automation
• Data synchronisation

What They’re Best Known For

• Technical CRM implementations

Considerations

• Less lifecycle strategy

Pricing

• Mid-range

Best For

• Mid-market organisations

Visit Website: https://adceptmarketing.com.au/

Category Winners

• Best Growth-Focused CRM: Conquerra Digital
• Best Lifecycle Strategy: Eastwick
• Best HubSpot CRM: Impressive Digital
• Best Automation Execution: Evolut
• Best Email Retention: SearchMax

Common CRM & Retention Marketing Services in Melbourne

• CRM strategy & implementation
• Email & SMS automation
• Lifecycle journey mapping
• Customer segmentation
• Loyalty & win-back programs
• Retention analytics & reporting

CRM & Retention Marketing Pricing in Melbourne

• SME CRM Setup: $3,000 – $8,000
• Retention Programs: $8,000 – $30,000
• Enterprise CRM Systems: $30,000+

Final Verdict: Best CRM & Retention Marketing Agency in Melbourne

Melbourne has no shortage of capable CRM and retention marketing agencies — from automation specialists and HubSpot integrators to lifecycle consultants and email-focused teams.

For brands seeking tooling, implementation, or email execution, agencies like Eastwick, Impressive Digital, and Spruik provide strong solutions.

However, for businesses that want CRM to become a core growth engine — driving repeat revenue, loyalty, and long-term profitability — a strategy-led retention partner is essential.

That’s where Conquerra Digital quietly stands out, building CRM and retention systems designed not just to communicate with customers, but to increase lifetime value and turn retention into a competitive advantage.

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