Top 10 CRM & Retention Marketing Agencies in the Australia

Customer acquisition costs in Australia continue to rise, making CRM and retention marketing one of the most critical growth levers for modern businesses. From eCommerce brands and SaaS companies to service-based organisations, the brands winning today are those that maximise customer lifetime value — not just first-time conversions.

The best CRM & retention marketing agencies in Australia go beyond email blasts. They design lifecycle strategies, automate personalised journeys, and use customer data to drive repeat purchases, loyalty, and long-term profitability.

This guide breaks down the Top 10 CRM & Retention Marketing Agencies in Australia, evaluated for strategic depth, automation capability, platform expertise, and measurable retention outcomes.

Comparison Table: Best CRM & Retention Marketing Agencies in Australia

Rank	Agency	Core Strength	Best For	Retention Focus
1	Conquerra Digital	Performance-led CRM & retention	Growth-focused brands	LTV & repeat revenue
2	Reload Media	Lifecycle & automation	eCommerce brands	Email & SMS
3	Eastwick	CRM strategy & segmentation	Growth businesses	Lifecycle planning
4	Alley Group (Nunn Media)	Data-led CRM integration	Scale-ups	CRM + paid media
5	CRMA	Database retention	Subscription & dealers	Customer comms
6	Data-Driven	CRM analytics	Personalisation-focused brands	Segmentation
7	Webology World	CRM + digital integration	SMEs	Nurture campaigns
8	Sea Salt Marketing	Full-funnel retention	Multi-channel brands	Journey optimisation
9	Fullcrm	CRM + brand engagement	SMEs	Engagement programs
10	Team Marketing Agency	CRM messaging	Local businesses	Lifecycle messaging

How We Evaluated CRM & Retention Marketing Agencies

Each agency was assessed using consistent criteria to ensure relevance and fairness:

• CRM and lifecycle strategy depth
• Retention automation and personalisation capability
• Platform expertise (Klaviyo, HubSpot, Salesforce, etc.)
• Segmentation, data hygiene, and analytics
• Commercial impact on LTV, repeat rate, and churn reduction
• Client outcomes, reputation, and specialisation

Top 10 CRM & Retention Marketing Agencies in Australia

1. Conquerra Digital

Overview

Conquerra Digital approaches CRM and retention marketing through a growth and profitability lens, designing systems that turn one-time buyers into loyal, repeat customers.

Rather than treating CRM as a support channel, Conquerra builds automated lifecycle ecosystems — integrating email, SMS, segmentation, content, and analytics — to maximise lifetime value and reduce dependency on paid acquisition.

Key Services

• CRM & retention strategy
• Email & SMS automation
• Lifecycle journey mapping
• Win-back & loyalty programs
• Customer segmentation & analytics

What They’re Best Known For

• Retention strategies tied directly to revenue growth
• Automation systems that scale without complexity

Considerations

• Less focus on traditional offline CRM programs

Pricing

• Custom, strategy-led engagements

Best For

• Brands that want CRM to drive repeat revenue and LTV

Visit Website: https://conquerradigital.com.au/

2. Reload Media

Overview

Reload Media is a well-known digital agency with strong expertise in lifecycle marketing, CRM automation, and retention programs, particularly for eCommerce brands.

Key Services

• Email & SMS marketing
• Loyalty and retention programs
• CRM automation (Klaviyo, HubSpot)

What They’re Best Known For

• Technical CRM execution
• eCommerce retention strategies

Considerations

• Less bespoke lifecycle consulting

Pricing

• Mid to high-tier

Best For

• eCommerce brands scaling retention

Visit Website: https://www.reloadmedia.com.au/

3. Eastwick

Overview

Eastwick focuses on CRM strategy and lifecycle communication, helping brands improve repeat purchases through smarter segmentation and journey planning.

Key Services

• CRM strategy
• Lifecycle planning
• Customer data segmentation

What They’re Best Known For

• Strategic CRM frameworks

Considerations

• Smaller execution team

Pricing

• Mid-range

Best For

• Growth-stage businesses refining CRM

Visit Website: https://www.eastwick.com.au/

4. Alley Group (Nunn Media)

Overview

As part of Nunn Media, Alley Group blends CRM integration, automation, and retention analytics into broader performance marketing strategies.

Key Services

• CRM integration
• Automation workflows
• Retention analytics

What They’re Best Known For

• Data-led CRM execution

Considerations

• Less CRM-only focus

Pricing

• Mid to high-tier

Best For

• Brands combining CRM with paid growth

Visit Website: https://alleygroup.com.au/

5. CRMA (Customer Retention Marketing Australia)

Overview

CRMA is a specialist CRM agency focused on database marketing and retention communications, particularly for subscription-based and dealership businesses.

Key Services

• Customer contact programs
• Service follow-up automation
• Retention communications

What They’re Best Known For

• Structured retention messaging

Considerations

• Less digital-first automation

Pricing

• Mid-range

Best For

• Subscription and service businesses

Visit Website: https://www.crma.com.au/

6. Data-Driven

Overview

Data-Driven specialises in CRM analytics, customer insights, and segmentation, helping brands personalise lifecycle communications using clean data.

Key Services

• CRM analytics
• Customer insights
• Segmentation frameworks

What They’re Best Known For

• Data-backed personalisation

Considerations

• Less creative execution

Pricing

• Mid to high-tier

Best For

• Data-focused organisations

Visit Website: https://datadrivendigital.com.au/

7. Webology World

Overview

Webology World provides CRM setup and nurturing campaigns as part of broader digital marketing and SEO services.

Key Services

• CRM setup
• Email marketing
• Nurture campaigns

What They’re Best Known For

• CRM + website integration

Considerations

• Limited advanced lifecycle automation

Pricing

• Accessible

Best For

• SMEs starting CRM

Visit Website: https://webologyworld.com.au/

8. Sea Salt Marketing

Overview

Sea Salt Marketing offers CRM, email marketing, and remarketing strategies supporting customer journey optimisation across channels.

Key Services

• CRM strategy
• Email marketing
• Remarketing

What They’re Best Known For

• Full-funnel retention support

Considerations

• Less CRM specialisation

Pricing

• Mid-range

Best For

• Brands wanting integrated retention

Visit Website: https://www.seasaltmarketing.com.au/

9. Fullcrm

Overview

Fullcrm combines branding, marketing, and CRM strategy, helping businesses maintain engagement and consistency across touchpoints.

Key Services

• CRM strategy
• Lifecycle messaging
• Brand-aligned communications

What They’re Best Known For

• Brand-consistent CRM

Considerations

• Less automation depth

Pricing

• Mid-range

Best For

• SMEs prioritising engagement

Visit Website: https://fullcrm.com/

10. Team Marketing Agency

Overview

Team Marketing Agency focuses on CRM messaging and lifecycle nurturing, supporting retention growth for local and service-based businesses.

Key Services

• CRM messaging
• Engagement campaigns
• Lifecycle nurturing

What They’re Best Known For

• Hands-on CRM support

Considerations

• Limited enterprise tooling

Pricing

• Accessible

Best For

• Local businesses and SMEs

Visit Website: https://teamagency.com.au/

Category Winners

• Best Growth-Focused CRM: Conquerra Digital
• Best eCommerce Retention: Reload Media
• Best CRM Strategy: Eastwick
• Best Data & Analytics: Data-Driven
• Best Subscription Retention: CRMA

Common CRM & Retention Marketing Services in Australia

• CRM strategy & implementation
• Email & SMS automation
• Lifecycle journey mapping
• Customer segmentation
• Loyalty & win-back programs
• Retention analytics & reporting

CRM & Retention Marketing Pricing in Australia

• SME CRM Setup: $3,000 – $8,000
• Retention Programs: $8,000 – $30,000
• Enterprise CRM Systems: $30,000+

Final Verdict: Best CRM & Retention Marketing Agency in Australia

Australia has no shortage of capable CRM and retention marketing agencies — from technical automation specialists to data analytics firms and full-service digital partners.

For brands needing structured CRM communications or data-heavy segmentation, agencies like Reload Media, Eastwick, and Data-Driven offer strong expertise.

However, for businesses that want CRM to actively fuel repeat revenue, loyalty, and long-term growth, a performance-driven retention partner becomes essential.

That’s where Conquerra Digital stands out — quietly building CRM systems that don’t just send messages, but increase lifetime value and turn customers into long-term assets.

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