Melbourne is one of Australia’s most competitive advertising markets. Rising cost-per-clicks, aggressive bidding environments, and increasingly automated ad platforms mean businesses can no longer afford inefficient pay-per-click campaigns.

The best PPC agencies in Melbourne don’t just manage ads — they engineer profit-driven paid media systems. They focus on:

  • ROI-first Google Ads strategy
  • Conversion tracking and attribution accuracy
  • Funnel-based campaign structures
  • Smart automation and bidding control
  • Continuous optimisation to reduce wasted spend

In this guide, we rank the Top 10 PPC Agencies in Melbourne, based on their ability to turn paid traffic into measurable business growth.

Comparison Table: Best PPC Agencies in Melbourne

Rank Agency Core Strength Best For Pricing Model
#1 Conquerra Digital ROI-driven PPC systems Growth-focused brands Retainer / Hybrid
#2 Soup Agency Lead-focused PPC Efficient spend Retainer
#3 EvenDigit Conversion optimisation Performance campaigns Retainer
#4 Digital Nomads HQ Scalable PPC execution SMEs & growth brands Retainer
#5 Online Marketing Gurus Enterprise PPC High-budget campaigns Retainer
#6 Clearwater Agency Multi-channel PPC Brand + performance Retainer
#7 Megaphone Marketing Paid media scale Ecommerce & services Retainer
#8 eMarket Experts Local PPC expertise Melbourne businesses Retainer
#9 Bonfire Google Ads mastery Shopping & PMax Retainer
#10 PN Digital Holistic PPC strategy Multi-channel advertisers Retainer

How We Evaluated Melbourne’s Top PPC Agencies

Each agency on this list was assessed using the same objective criteria to ensure consistency and fairness:

  • PPC strategy depth and execution quality
  • Google Ads and paid social expertise
  • Conversion tracking and GA4 implementation
  • Cost efficiency and Quality Score optimisation
  • Funnel strategy and remarketing capability
  • Transparency in reporting and ROI accountability

Top 10 PPC Agencies in Melbourne

#1 Conquerra Digital

Conquerra Digital

Overview

Conquerra Digital is a performance-driven PPC agency built around one principle: paid advertising should directly drive profitable growth.

Rather than chasing impressions or inflated click volume, Conquerra focuses on cost-per-acquisition, return on ad spend, and lifetime value. Their campaigns are structured to support the entire customer journey — from first click to conversion and beyond.

This ROI-first approach makes Conquerra especially effective in competitive markets like Melbourne, where ad efficiency and tracking accuracy are critical to long-term success.

Key Services

  • Google Ads & Performance Max
  • Meta (Facebook & Instagram) Ads
  • Advanced Conversion Tracking & GA4
  • PPC Funnel & Remarketing Strategy
  • Landing Page & CRO Alignment

What They’re Best Known For

  • Treating ad spend like an investment
  • Strong analytics and attribution discipline
  • Sustainable PPC growth strategies

Considerations

  • Not positioned as a low-cost PPC provider

Pricing

  • Retainer and hybrid pricing

Best For

  • Businesses focused on scalable, profitable PPC growth

Visit Website:  https://conquerradigital.com.au/

#2 Soup Agency

Soup Agency

Overview

Soup Agency is a Melbourne-based PPC specialist with strong reviews for efficient Google Ads management and lead-focused advertising. They are known for disciplined spend control and practical optimisation.

Key Services

  • Google Ads Management
  • PPC Optimisation
  • Lead Generation Campaigns

What They’re Best Known For

  • Efficient ad spend usage
  • Strong PPC reviews

Considerations

  • Limited funnel-level strategy

Pricing

  • Retainer

Best For

  • Businesses prioritising efficient lead generation

Visit Website: https://soupagency.com.au/

#3 Spruik

Spruik

Overview

Spruik is a digital advertising agency with a strong PPC focus, helping businesses improve conversion rates and paid campaign outcomes through structured optimisation.

Key Services

  • Google Ads
  • PPC Strategy
  • Conversion Optimisation

What They’re Best Known For

  • Improving conversion efficiency

Considerations

  • Less emphasis on creative testing

Pricing

  • Retainer

Best For

  • Performance-focused advertisers

Visit Website: https://www.spruik.co/

#4 Digital Nomads HQ

Digital Nomads

Overview

Digital Nomads HQ offers full-service digital marketing with strong PPC execution, particularly for SMEs looking for measurable traffic and lead growth.

Key Services

  • Google Ads
  • Paid Media Strategy
  • Analytics & Reporting

What They’re Best Known For

  • Clear communication
  • Balanced PPC execution

Considerations

  • Less enterprise-scale experience

Pricing

  • Retainer

Best For

  • SMEs and growing brands

Visit Website: https://digitalnomadshq.com.au/

#5 Online Marketing Gurus (OMG)

Online Marketing Gurus

Overview

OMG is a well-established PPC agency combining Google Ads, paid social, and advanced analytics to scale high-budget campaigns.

Key Services

  • Google Ads
  • Paid Social
  • PPC Automation

What They’re Best Known For

  • Enterprise-level PPC

Considerations

  • Higher minimum spend thresholds

Pricing

  • Retainer

Best For

  • Large and scaling businesses

Visit Website: https://www.onlinemarketinggurus.com.au/

#6 Clearwater Agency

Clearwater Agency

Overview

Clearwater Agency blends creative thinking with performance-driven PPC campaigns, running ads across search, display, and social channels.

Key Services

  • Search & Display Ads
  • Paid Social
  • Performance Reporting

What They’re Best Known For

  • Multi-channel PPC execution

Considerations

  • Less specialised PPC-only focus

Pricing

  • Retainer

Best For

  • Brands seeking balance between performance and creative

Visit Website: https://clearwateragency.com.au/

#7 Megaphone Marketing

Megaphone

Overview

Megaphone Marketing is a results-oriented paid media agency with strong experience across Google Ads and Facebook Ads, particularly for ecommerce and service brands.

Key Services

  • Google Ads
  • Facebook & Instagram Ads
  • Paid Media Scaling

What They’re Best Known For

  • Paid media growth strategies

Considerations

  • Less emphasis on attribution modelling

Pricing

  • Retainer

Best For

  • Ecommerce and service businesses

Visit Website: https://megaphone.com.au/

#8 eMarket Experts

emarketexperts

Overview

eMarket Experts is a Melbourne-based digital marketing agency with strong PPC expertise, helping local businesses drive visibility and conversions.

Key Services

  • Google Ads
  • Paid Search Strategy
  • Campaign Optimisation

What They’re Best Known For

  • Local PPC knowledge

Considerations

  • Smaller enterprise exposure

Pricing

  • Retainer

Best For

  • Melbourne-based businesses

Visit Website: https://www.emarketexperts.com.au/

#9 Bonfire

Bonfire

Overview

Bonfire is a Google Premier Partner specialising in Google Ads, Shopping campaigns, and Performance Max, delivering strong results for ecommerce brands.

Key Services

  • Google Ads
  • Shopping Ads
  • Performance Max

What They’re Best Known For

  • Google Ads expertise

Considerations

  • Limited paid social focus

Pricing

  • Retainer

Best For

  • Ecommerce and product-based brands

Visit Website: https://www.bonfire.com.au/

#10 PN Digital

PN Digital

Overview

PN Digital is a PPC and display advertising specialist offering holistic paid campaign strategies across search, display, and remarketing channels.

Key Services

  • Google Ads
  • Display Advertising
  • PPC Strategy

What They’re Best Known For

  • Structured multi-channel PPC

Considerations

  • Smaller agency footprint

Pricing

  • Retainer

Best For

  • Multi-channel advertisers

Visit Website: https://www.pn.com.au/

Category Winners

  • Best Overall PPC Agency in Melbourne: Conquerra Digital
  • Best Google Ads Specialist: Bonfire
  • Best Enterprise PPC: Online Marketing Gurus
  • Best SME PPC Agency: Soup Agency

Core PPC Services Offered by Melbourne Agencies

  • Google Ads & Performance Max
  • Meta (Facebook & Instagram) Ads
  • Conversion tracking & GA4
  • Remarketing & funnel optimisation
  • PPC analytics and reporting

PPC Agency Pricing in Melbourne

  • Small Businesses: $1,500 – $3,500/month
  • Growth Brands: $3,500 – $7,000/month
  • Enterprise PPC: $7,000+/month

Final Verdict: Best PPC Agency in Melbourne

Melbourne’s PPC market is fast-moving and highly competitive. Success depends on precision targeting, accurate attribution, and disciplined optimisation — not just launching ads.

While many agencies can manage campaigns, fewer consistently connect ad spend to revenue outcomes. Based on strategic depth, tracking accuracy, and ROI-first execution, Conquerra Digital stands out as a strong choice for Melbourne businesses seeking sustainable, profitable PPC growth.

FAQs

Traffic starts immediately, but optimisation for strong ROI typically takes 4–8 weeks.

Yes, when campaigns are structured properly with accurate tracking and disciplined bidding.

Google Ads remains the dominant PPC channel, supported by paid social for retargeting.