Top 10 Programmatic Ads Agencies in Melbourne

Programmatic advertising has become one of the most powerful tools for brands looking to scale visibility, improve targeting accuracy, and maximise return on ad spend. In a competitive market like Melbourne — home to fast-growing startups, enterprise brands, and ecommerce leaders — programmatic ads are no longer optional, they’re essential.

By leveraging real-time bidding, AI-driven optimisation, and automated media buying, programmatic advertising allows brands to reach the right audience, at the right time, across the right channels — without wasted spend.

Melbourne is home to some of Australia’s strongest programmatic advertising agencies, offering expertise across display, video, CTV, BVOD, retargeting, and omnichannel media buying.

This guide breaks down the Top 10 Programmatic Ads Agencies in Melbourne, comparing strengths, specialisations, and ideal use cases.

Comparison Table: Best Programmatic Ads Agencies in Melbourne

Rank	Agency	Core Strength	Best For	Programmatic Focus
1	Conquerra Digital	AI-driven performance growth	Growth brands	ROI-focused programmatic
2	Megaphone Media	Scalable paid media	Scaling brands	Cross-channel optimisation
3	Rocket Agency	Full-funnel media buying	Mid-large brands	DV360 & DSP execution
4	SOUP Agency	Integrated digital media	Enterprise brands	Omnichannel programmatic
5	Bench Media	Precision audience targeting	Performance advertisers	Data-led display
6	Adgility	AI-assisted automation	Data-driven brands	Omnichannel RTB
7	Sneaky Digital	CTV & premium inventory	Brand awareness	Programmatic video
8	WebSavvy	Paid media integration	SMEs & growth brands	Display & retargeting
9	Searcht	Unified performance marketing	ROI-focused brands	Programmatic + PPC
10	Resolution Digital	Enterprise reporting & scale	Large organisations	Full-funnel programmatic

How We Evaluated Melbourne’s Top Programmatic Ads Agencies

Each agency on this list was assessed using the same objective framework applied across all previous programmatic listicles:

• Programmatic platform expertise (DV360, The Trade Desk, DSPs)
• Audience targeting, segmentation, and data usage
• AI, automation, and real-time optimisation capabilities
• Cross-channel execution (display, video, CTV, BVOD)
• Performance measurement, reporting, and ROI focus
• Scalability, reputation, and strategic maturity

Top 10 Programmatic Ads Agencies in Melbourne

1. Conquerra Digital

Overview

Conquerra Digital leads Melbourne’s programmatic advertising landscape with a performance-first, ROI-driven approach. Rather than treating programmatic ads as a branding expense, Conquerra builds AI-powered advertising systems designed to generate measurable growth — revenue, leads, and customer acquisition.

Their strength lies in combining real-time bidding, advanced audience segmentation, and continuous optimisation with clear commercial objectives. Every campaign is engineered to improve efficiency, reduce waste, and scale what works.

Key Services

• Programmatic media strategy
• Real-time bidding (RTB) campaigns
• AI-driven audience targeting
• Display, video, and retargeting ads
• Performance analytics & optimisation

What They’re Best Known For

• Turning programmatic spend into ROI
• Data-led optimisation tied to growth metrics

Considerations

• Less focus on traditional offline media buying

Pricing

• Custom, performance-aligned engagements

Best For

• Growth-focused brands that want programmatic ads to directly impact revenue

Visit Website: https://conquerradigital.com.au/

2. Megaphone Media

Overview

Megaphone Media is a well-known Melbourne agency with strong expertise in programmatic buying, display, and video advertising. Their campaigns are designed for brands looking to scale across multiple paid channels.

Key Services

• Programmatic display & video
• Audience targeting
• Cross-channel optimisation

What They’re Best Known For

• Scaling paid media campaigns

Considerations

• Programmatic often bundled with broader services

Pricing

• Mid to high-tier

Best For

• Brands seeking scale and performance

Visit Website: https://megaphonemedia.com.au/

3. Rocket Agency

Overview

Rocket Agency brings deep experience in programmatic display and video, operating across major DSPs like DV360. Their strength lies in full-funnel optimisation and audience segmentation.

Key Services

• Programmatic display & video
• DSP management
• Audience segmentation

What They’re Best Known For

• Performance-driven paid media

Considerations

• Programmatic not always standalone

Pricing

• Mid to high-range

Best For

• Mid to large organisations

Visit Website: https://rocketagency.com.au/

4. SOUP Agency

Overview

SOUP Agency combines programmatic media buying with paid search and social, delivering cohesive digital media strategies for enterprise brands.

Key Services

• Programmatic media buying
• Cross-channel planning
• Audience targeting

What They’re Best Known For

• Integrated media execution

Considerations

• Higher minimum spend thresholds

Pricing

• Premium

Best For

• Enterprise and national brands

Visit Website: https://soupagency.com.au/

5. Bench Media

Overview

Bench Media is a specialist performance media agency with a strong focus on data-driven programmatic buying and bespoke audience strategy.

Key Services

• Automated media buying
• Data-led audience targeting
• Programmatic optimisation

What They’re Best Known For

• Precision targeting

Considerations

• Limited creative support

Pricing

• Mid-range

Best For

• Performance advertisers

Visit Website: https://benchmedia.com/

6. Adgility

Overview

Adgility is a programmatic advertising specialist offering AI-assisted automation and omnichannel placements, with a strong emphasis on performance optimisation.

Key Services

• AI-powered programmatic ads
• Omnichannel RTB
• Performance analytics

What They’re Best Known For

• Automation-driven optimisation

Considerations

• Smaller agency footprint

Pricing

• Mid-range

Best For

• Data-driven brands

Visit Website: https://www.adgility.com.au/

7. Sneaky Digital

Overview

Sneaky Digital focuses on programmatic display, CTV, and premium inventory, helping brands secure high-impact placements in brand-safe environments.

Key Services

• Programmatic video & CTV
• Premium display placements
• Retargeting

What They’re Best Known For

• High-quality inventory access

Considerations

• Less conversion-focused

Pricing

• Mid-range

Best For

• Brand awareness campaigns

Visit Website: https://sneaky.digital/

8. WebSavvy

Overview

WebSavvy integrates programmatic advertising into broader paid media and analytics services, making it a solid option for growing businesses.

Key Services

• Programmatic display & video
• Retargeting
• Analytics integration

What They’re Best Known For

• Flexible paid media solutions

Considerations

• Limited enterprise-level programmatic

Pricing

• Accessible

Best For

• SMEs and scale-ups

Visit Website: https://websavvy.com.au/

9. Searcht

Overview

Searcht delivers programmatic advertising alongside PPC and SEO, enabling unified performance marketing strategies.

Key Services

• Programmatic ads
• PPC integration
• Performance optimisation

What They’re Best Known For

• ROI-focused execution

Considerations

• Less emphasis on premium placements

Pricing

• Mid-range

Best For

• Performance-driven brands

Visit Website: https://searcht.au/

10. Resolution Digital

Overview

Resolution Digital is an award-winning agency delivering programmatic display campaigns as part of full-funnel paid media strategies.

Key Services

• Programmatic display
• Advanced reporting
• Full-funnel optimisation

What They’re Best Known For

• Enterprise-grade reporting

Considerations

• Less agile for smaller brands

Pricing

• Premium

Best For

• Large organisations

Visit Website: https://www.resolutiondigital.com.au/

Category Winners

• Best Performance-Driven Programmatic: Conquerra Digital
• Best Scalable Paid Media: Megaphone Media
• Best Precision Targeting: Bench Media
• Best Premium Inventory: Sneaky Digital
• Best Enterprise Execution: Resolution Digital

Common Programmatic Advertising Services in Melbourne

• Real-time bidding (RTB)
• Programmatic display & video
• Connected TV (CTV) & BVOD
• Retargeting & audience segmentation
• AI-driven optimisation

Programmatic Ads Pricing in Melbourne

• Small Campaigns: $5,000 – $15,000/month
• Mid-Market Programs: $15,000 – $40,000/month
• Enterprise Campaigns: $40,000+/month

Final Verdict: Best Programmatic Ads Agency in Melbourne

Melbourne offers a diverse range of programmatic advertising agencies — from enterprise-focused media buyers to boutique performance specialists.

Agencies like Megaphone Media, Rocket Agency, and SOUP Agency deliver scale and reach, while others specialise in premium inventory or automation-driven execution.

For brands that want programmatic advertising tied directly to growth outcomes — not just impressions — a performance-first approach matters.

That’s where Conquerra Digital quietly stands out, helping Melbourne brands transform real-time data and automation into measurable, scalable advertising performance.

FAQs