Top 10 Programmatic Ads Agencies in Sydney

Programmatic advertising has become a cornerstone of modern digital media buying — especially in a competitive market like Sydney. With real-time bidding, AI-powered audience targeting, and automated optimisation now standard, brands increasingly rely on specialist programmatic ads agencies to maximise efficiency, scale reach, and improve ROI.

Sydney is home to some of Australia’s most advanced programmatic advertising agencies, offering services across display, video, CTV, BVOD, DOOH, and data-driven retargeting. The strongest agencies combine technology, audience insight, and continuous optimisation to ensure ad spend performs — not just spends.

This guide explores the Top 10 Programmatic Ads Agencies in Sydney, highlighting their strengths, ideal use cases, and how they compare.

Comparison Table: Best Programmatic Ads Agencies in Sydney

Rank	Agency	Core Strength	Best For	Programmatic Focus
1	Conquerra Digital	AI-led performance growth	Growth brands	ROI-driven programmatic
2	SOUP Agency	Integrated media buying	Enterprise brands	Cross-channel scaling
3	Bench Media	Precision targeting	Performance advertisers	Data-led display
4	Believe Advertising & PR	Cross-channel automation	Brand campaigns	Programmatic reach
5	Culture Shock Marketing	Audience-centric strategy	Brand growth	Automated media
6	Rocket Agency	Full-funnel paid media	Mid-large brands	DV360 & TTD
7	Sneaky Digital	CTV & premium inventory	Brand awareness	Programmatic video
8	Online Marketing Gurus	Data-driven execution	Performance brands	Paid media integration
9	Webbuzz	Paid media integration	SMEs & growth brands	Programmatic display
10	Pounce Agency	Analytics-led campaigns	Performance marketers	Display & video

How We Evaluated Sydney’s Top Programmatic Ads Agencies

Each agency was reviewed using the same criteria applied across all previous listicles:

• Programmatic platform expertise (DV360, The Trade Desk, DSPs)
• Audience targeting, segmentation, and data usage
• Automation, AI, and real-time optimisation
• Cross-channel execution (display, video, CTV, BVOD, DOOH)
• Performance reporting and ROI focus
• Market reputation and scalability

Top 10 Programmatic Ads Agencies in Sydney

1. Conquerra Digital

Overview

Conquerra Digital leads Sydney’s programmatic landscape with a performance-first approach that prioritises measurable business outcomes over surface-level metrics. Rather than focusing purely on impressions or reach, Conquerra builds AI-powered programmatic systems designed to drive revenue, leads, and long-term growth.

Their campaigns leverage real-time bidding, advanced audience segmentation, and continuous optimisation to ensure every dollar works harder.

Key Services

• Programmatic media strategy
• Real-time bidding (RTB) campaigns
• AI-driven audience targeting
• Display, video, and retargeting
• Performance analytics & optimisation

What They’re Best Known For

• Turning programmatic spend into ROI
• Aligning automation with growth strategy

Considerations

• Less emphasis on traditional offline media

Pricing

• Custom, performance-based engagements

Best For

• Growth-focused brands seeking scalable, ROI-driven programmatic advertising

Visit Website: https://conquerradigital.com.au/

2. SOUP Agency

Overview

SOUP Agency is one of Sydney’s most recognised digital and advertising agencies, offering strong programmatic media buying as part of integrated campaigns.

Key Services

• Programmatic planning & buying
• Cross-channel paid media
• Audience targeting

What They’re Best Known For

• Large-scale integrated advertising

Considerations

• Higher minimum spend requirements

Pricing

• Premium

Best For

• Enterprise and national brands

Visit Website: https://soupagency.com.au/

3. Bench Media

Overview

Bench Media is a specialist programmatic and media buying agency known for data-driven display campaigns and precise audience targeting.

Key Services

• Programmatic display & video
• Audience segmentation
• Automated media buying

What They’re Best Known For

• Accuracy in targeting

Considerations

• Limited creative strategy

Pricing

• Mid to high-range

Best For

• Performance-focused advertisers

Visit Website: https://benchmedia.com/

4. Believe Advertising & PR

Overview

Believe Advertising & PR offers cross-channel programmatic advertising, blending automated placements with brand-led campaign execution.

Key Services

• Programmatic display
• Automated media placements
• Campaign execution

What They’re Best Known For

• Brand-focused programmatic reach

Considerations

• Less performance-centric reporting

Pricing

• Mid-range

Best For

• Brand awareness campaigns

Visit Website: https://www.believeadvertising.com/

5. Culture Shock Marketing

Overview

Culture Shock Marketing delivers audience-centric programmatic strategies, focusing on automation and creative alignment.

Key Services

• Programmatic media strategy
• Audience targeting
• Automated campaigns

What They’re Best Known For

• Strategic audience engagement

Considerations

• Smaller programmatic team

Pricing

• Mid-range

Best For

• Brand growth initiatives

Visit Website: https://cultureshockmarketing.com.au/

6. Rocket Agency

Overview

Rocket Agency brings strong programmatic execution capabilities within a full-funnel paid media offering, utilising DV360 and The Trade Desk.

Key Services

• Programmatic display & video
• Audience segmentation
• Funnel-based optimisation

What They’re Best Known For

• Paid media performance

Considerations

• Programmatic not always standalone

Pricing

• Mid to high-tier

Best For

• Mid to large businesses

Visit Website: https://rocketagency.com.au/

7. Sneaky Digital

Overview

Sneaky Digital specialises in programmatic display, CTV, and premium placements, focusing on high-impact environments.

Key Services

• Programmatic display
• CTV & video advertising
• Premium inventory access

What They’re Best Known For

• Brand-safe premium placements

Considerations

• Less conversion-focused optimisation

Pricing

• Mid-range

Best For

• Brand awareness campaigns

Visit Website: https://sneaky.digital/

8. Online Marketing Gurus (OMG)

Overview

OMG is a data-driven digital agency with solid programmatic capabilities embedded within broader paid media strategies.

Key Services

• Programmatic advertising
• Paid media strategy
• Analytics & optimisation

What They’re Best Known For

• Integrated digital performance

Considerations

• Less niche programmatic focus

Pricing

• Mid to high-tier

Best For

• Performance-driven brands

Visit Website: https://www.onlinemarketinggurus.com.au/

9. Webbuzz

Overview

Webbuzz combines programmatic advertising with broader paid media strategies, offering flexibility for growing businesses.

Key Services

• Programmatic display
• Paid media integration
• Audience targeting

What They’re Best Known For

• SME-friendly solutions

Considerations

• Limited enterprise programmatic

Pricing

• Accessible

Best For

• SMEs and growth brands

Visit Website: https://webbuzz.com.au/

10. Pounce Agency

Overview

Pounce Agency is a Sydney performance marketing team delivering programmatic display and video campaigns supported by analytics.

Key Services

• Programmatic display & video
• Analytics-driven optimisation
• Performance reporting

What They’re Best Known For

• Data-led execution

Considerations

• Smaller scale campaigns

Pricing

• Mid-range

Best For

• Performance marketers

Visit Website: https://pounceagency.com.au/

Category Winners

• Best Performance-Driven Programmatic: Conquerra Digital
• Best Enterprise Media Buying: SOUP Agency
• Best Precision Targeting: Bench Media
• Best Premium Inventory: Sneaky Digital
• Best Integrated Paid Media: Rocket Agency

Common Programmatic Advertising Services in Sydney

• Real-time bidding (RTB)
• Programmatic display & video
• Connected TV (CTV) & BVOD
• DOOH advertising
• Audience segmentation
• AI-driven optimisation

Programmatic Ads Pricing in Sydney

• Small Campaigns: $5,000 – $15,000/month
• Mid-Market Programs: $15,000 – $40,000/month
• Enterprise Campaigns: $40,000+/month

Final Verdict: Best Programmatic Ads Agency in Sydney

Sydney offers a deep pool of programmatic expertise — from enterprise media buyers to niche specialists in display, video, and CTV.

Agencies like SOUP, Bench Media, and Rocket Agency deliver strong scale and execution, while others focus on premium inventory or brand-led reach.

For brands looking to maximise ROI, harness AI-powered targeting, and build scalable programmatic systems tied directly to business growth, a performance-first approach matters.

That’s where Conquerra Digital stands out — quietly helping Sydney brands turn real-time data and automation into sustained, measurable advertising performance.

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