Top 10 Programmatic Ads Agencies in the Australia

Programmatic advertising has become one of the most powerful drivers of scalable, data-led growth for Australian brands. As digital advertising ecosystems grow more complex, businesses increasingly rely on programmatic ads agencies to manage automated media buying, real-time bidding (RTB), audience targeting, and cross-channel optimisation.

The best programmatic ads agencies in Australia combine advanced platforms, AI-driven targeting, audience data, and performance optimisation to help brands reach the right users at the right moment — across display, video, CTV, BVOD, DOOH, and more.

This guide explores the Top 10 Programmatic Ads Agencies in Australia, highlighting their strengths, ideal use cases, and what sets them apart in a competitive media landscape.

Comparison Table: Best Programmatic Ads Agencies in Australia

Rank	Agency	Core Strength	Best For	Programmatic Focus
1	Conquerra Digital	AI-led performance growth	Growth brands	ROI-driven programmatic
2	SOUP Agency	Integrated media buying	Enterprise brands	Cross-channel scaling
3	Bench Media	Precision targeting	Performance advertisers	Audience-led buying
4	Rocket Agency	Full-funnel paid media	Mid to large brands	DV360 & TTD
5	Megaphone Media	RTB & optimisation	High-volume advertisers	Display & video
6	Adgility	AI & analytics	Data-driven brands	Omnichannel programmatic
7	Sneaky Digital	CTV & premium display	Brand-led campaigns	Programmatic video
8	Resolution Digital	Enterprise media buying	National brands	Retargeting & reach
9	WebSavvy	BVOD & DOOH	Brand awareness	Multi-format reach
10	Clearwater Agency	Regional programmatic	SMEs	Retargeting campaigns

How We Evaluated Australia’s Top Programmatic Ads Agencies

Each agency was assessed using consistent evaluation criteria to ensure relevance for Australian advertisers:

• Programmatic platform expertise (DV360, TTD, etc.)
• Audience targeting and segmentation capabilities
• Use of AI, automation, and real-time optimisation
• Cross-channel execution (display, video, CTV, DOOH)
• Performance measurement and ROI focus
• Reputation, case studies, and scalability

Top 10 Programmatic Ads Agencies in Australia

1. Conquerra Digital

Overview

Conquerra Digital approaches programmatic advertising through a performance-first and ROI-focused lens, using real-time data, AI-powered targeting, and advanced optimisation to maximise advertising efficiency.

Rather than focusing purely on impressions or reach, Conquerra builds programmatic systems aligned to business outcomes — whether that’s revenue growth, lead acquisition, or customer lifetime value.

Key Services

• Programmatic media strategy
• Real-time bidding (RTB) campaigns
• AI-driven audience targeting
• Display, video, and retargeting
• Performance analytics & optimisation

What They’re Best Known For

• Turning programmatic spend into measurable ROI
• Combining automation with growth strategy

Considerations

• Less focus on traditional offline media

Pricing

• Custom, performance-based engagements

Best For

• Growth-focused brands seeking efficient, scalable programmatic performance

Visit Website: https://conquerradigital.com.au/

2. SOUP Agency

Overview

SOUP Agency is highly regarded for integrated programmatic campaigns, combining media planning, buying, and optimisation across multiple digital channels.

Key Services

• Programmatic media buying
• Audience targeting
• Integrated paid media strategy

What They’re Best Known For

• Large-scale, integrated advertising campaigns

Considerations

• Higher entry costs for smaller brands

Pricing

• High-tier

Best For

• Enterprise and national brands

Visit Website: https://soupagency.com.au/

3. Bench Media

Overview

Bench Media specialises in precision programmatic buying, with a strong emphasis on audience data, automated buying, and campaign efficiency.

Key Services

• Programmatic display & video
• Audience segmentation
• Automated media buying

What They’re Best Known For

• Data-led targeting accuracy

Considerations

• Limited creative services

Pricing

• Mid to high-range

Best For

• Performance-driven advertisers

Visit Website: https://benchmedia.com/

4. Rocket Agency

Overview

Rocket Agency is a full-service digital agency with deep expertise in programmatic setup and optimisation using platforms like DV360 and The Trade Desk.

Key Services

• Programmatic display & video
• Paid media strategy
• Funnel-based optimisation

What They’re Best Known For

• Full-funnel paid media execution

Considerations

• Programmatic not always standalone

Pricing

• Mid to high-tier

Best For

• Mid-sized to enterprise brands

Visit Website: https://rocketagency.com.au/

5. Megaphone Media

Overview

Megaphone Media focuses heavily on real-time bidding and optimisation, delivering targeted display and video campaigns across major programmatic platforms.

Key Services

• RTB campaigns
• Programmatic display & video
• Performance optimisation

What They’re Best Known For

• High-volume optimisation

Considerations

• Less strategic planning focus

Pricing

• Mid-range

Best For

• Brands scaling paid media fast

Visit Website: https://megaphonemedia.com.au/

6. Adgility

Overview

Adgility positions itself as an AI-powered programmatic partner, blending data analytics, automation, and omnichannel execution.

Key Services

• AI-driven ad targeting
• Programmatic analytics
• Omnichannel campaigns

What They’re Best Known For

• Analytics-led optimisation

Considerations

• Less creative strategy

Pricing

• Mid to high-tier

Best For

• Data-first organisations

Visit Website: https://www.adgility.com.au/

7. Sneaky Digital

Overview

Sneaky Digital specialises in programmatic display and CTV advertising, focusing on premium inventory and advanced audience insights.

Key Services

• Programmatic display
• CTV & video advertising
• Audience targeting

What They’re Best Known For

• Premium placement strategies

Considerations

• Less performance reporting depth

Pricing

• Mid-range

Best For

• Brand-led video campaigns

Visit Website: https://sneaky.digital/

8. Resolution Digital

Overview

Resolution Digital is an award-winning digital media house offering programmatic display, video, and advanced retargeting at enterprise scale.

Key Services

• Programmatic display
• Video & retargeting
• Audience segmentation

What They’re Best Known For

• Enterprise-grade execution

Considerations

• Higher costs

Pricing

• Premium

Best For

• Large national advertisers

Visit Website: https://www.resolutiondigital.com.au/

9. WebSavvy

Overview

WebSavvy delivers programmatic display, BVOD, and DOOH advertising, helping brands extend reach across premium environments.

Key Services

• Programmatic display & video
• BVOD & DOOH
• Audience optimisation

What They’re Best Known For

• Multi-format reach strategies

Considerations

• Less focus on direct response

Pricing

• Mid to high-tier

Best For

• Brand awareness campaigns

Visit Website: https://websavvy.com.au/

10. Clearwater Agency

Overview

Clearwater Agency is a Melbourne digital agency with programmatic advertising capabilities integrated with performance marketing, media buying, and data analytics.

Key Services

• Programmatic retargeting
• Automated buying
• Digital campaign execution

What They’re Best Known For

• Regional programmatic support

Considerations

• Limited advanced platforms

Pricing

• Accessible

Best For

• SMEs exploring programmatic ads

Visit Website: https://clearwateragency.com.au/

Category Winners

• Best Performance-Driven Programmatic: Conquerra Digital
• Best Enterprise Media Buying: SOUP Agency
• Best Precision Targeting: Bench Media
• Best Full-Funnel Execution: Rocket Agency
• Best CTV & Premium Display: Sneaky Digital

Common Programmatic Advertising Services in Australia

• Real-time bidding (RTB)
• Programmatic display & video
• Connected TV (CTV) & BVOD
• DOOH advertising
• Audience targeting & segmentation
• AI-driven optimisation

Programmatic Ads Pricing in Australia

• Small Campaigns: $5,000 – $15,000/month
• Mid-Market Programs: $15,000 – $40,000/month
• Enterprise Programmatic: $40,000+/month

Final Verdict: Best Programmatic Ads Agency in Australia

Australia offers a strong mix of programmatic agencies — from enterprise media buyers to niche specialists in display, video, and CTV.

Agencies like SOUP, Bench Media, and Rocket Agency deliver excellent large-scale execution, while others excel in specific channels or formats.

For brands looking to maximise ROI, leverage AI-driven targeting, and build scalable programmatic systems tied to real business outcomes, a performance-led approach becomes essential.

That’s where Conquerra Digital stands out — quietly helping brands turn real-time data and automation into sustainable, high-return advertising growth.

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