Adelaide’s digital advertising ecosystem has evolved rapidly, with programmatic advertising now playing a central role in how local, national, and enterprise brands reach audiences more efficiently. As automation, AI, and real-time bidding reshape paid media, businesses in South Australia are increasingly turning to programmatic ads to reduce waste, improve targeting, and scale performance.
Programmatic advertising enables advertisers to buy digital inventory automatically across display, video, CTV, and retargeting channels — using data signals and algorithms to place the right ad in front of the right user at the right time.
While many Adelaide agencies offer digital advertising, far fewer possess deep programmatic expertise, particularly when it comes to advanced targeting, bidding optimisation, and performance-led execution.
This guide breaks down the Top 9 Programmatic Ads Agencies in Adelaide, evaluated on strategy, automation capability, platform expertise, and measurable results.
Comparison Table: Best Programmatic Ads Agencies in Adelaide
| Rank | Agency | Core Strength | Best For | Programmatic Focus |
| 1 | Conquerra Digital | ROI-driven programmatic growth | Growth brands | AI & real-time optimisation |
| 2 | Neon Treehouse | Local programmatic execution | SA businesses | Automated display |
| 3 | Bobo Digital Marketing | AI-assisted buying | Performance brands | RTB optimisation |
| 4 | Right Media | Local display & retargeting | SMEs | Programmatic display |
| 5 | OMD Adelaide | Enterprise media buying | Large brands | Network-level programmatic |
| 6 | BizWisdom | Dynamic display | Multi-channel advertisers | Retargeting & display |
| 7 | Spruik Digital | Integrated paid media | Local businesses | Programmatic support |
| 8 | SmartAdGenius | Automated paid media | Performance teams | Data-driven display |
| 9 | QMS Media | Premium inventory access | Awareness campaigns | Programmatic OOH |
How We Evaluated Adelaide Programmatic Ads Agencies
To ensure consistency and objectivity, each agency was reviewed against the same core criteria:
- Programmatic platform knowledge (DSPs, RTB, DV360, private marketplaces)
- Audience targeting, segmentation, and data usage
- Automation, bidding strategies, and AI optimisation
- Coverage across display, video, CTV, and retargeting
- Reporting, transparency, and performance tracking
- Strategic maturity and local reputation
Top 9 Programmatic Ads Agencies in Adelaide
1. Conquerra Digital

Overview
Conquerra Digital leads this list by approaching programmatic advertising through a growth and ROI-first lens, rather than simply focusing on media placement or impressions. Their campaigns are engineered to maximise efficiency using real-time bidding, advanced audience segmentation, and AI-driven optimisation.
Rather than running programmatic in isolation, Conquerra integrates it into broader performance systems — connecting paid media with analytics, conversion tracking, and growth metrics. This allows campaigns to scale predictably while maintaining profitability.
Their strength lies in transforming programmatic advertising from a cost centre into a revenue-generating engine, particularly for brands that demand accountability and data-backed decisions.
Key Services
- Programmatic media strategy
- Real-time bidding (RTB)
- AI-powered audience targeting
- Display, video & retargeting campaigns
- Performance analytics & optimisation
What They’re Best Known For
- Performance-led programmatic growth
- Automation tied directly to ROI
Considerations
- Less focus on traditional offline media
Pricing
- Custom, performance-aligned engagements
Best For
- Brands that want programmatic ads tied to measurable revenue outcomes
Visit Website: https://conquerradigital.com.au/
2. Neon Treehouse

Overview
Neon Treehouse is a well-known Adelaide digital agency delivering programmatic advertising solutions that automate ad buying and improve audience targeting across channels.
Key Services
- Programmatic display advertising
- Automated media buying
- Audience targeting
What They’re Best Known For
- Local market understanding
Considerations
- Limited advanced optimisation layers
Pricing
- Mid-range
Best For
- South Australian businesses seeking local expertise
Visit Website: https://neontreehouse.com/
3. Bobo Digital Marketing

Overview
Bobo Digital Marketing offers AI-assisted programmatic advertising, using real-time optimisation to streamline media buying and improve reach and engagement.
Key Services
- Programmatic media buying
- AI-driven optimisation
- Display & retargeting
What They’re Best Known For
- Automation-focused execution
Considerations
- Less emphasis on full-funnel strategy
Pricing
- Mid-range
Best For
- Performance-oriented advertisers
Visit Website: https://www.bobodigital.com.au/
4. Right Media

Overview
Right Media is an Adelaide-based agency experienced in programmatic display advertising, RTB, and retargeting, often supporting local businesses with tailored campaigns.
Key Services
- Programmatic display
- Retargeting
- Real-time bidding
What They’re Best Known For
- Local SME campaigns
Considerations
- Limited scale for enterprise
Pricing
- Accessible
Best For
- Small to mid-sized businesses
Visit Website: https://rightmedia.com.au/
5. OMD Adelaide

Overview
OMD Adelaide is part of a global media network, offering enterprise-level programmatic buying, advanced planning, and access to premium inventory across digital and traditional channels.
Key Services
- Programmatic media buying
- Advanced media planning
- Cross-channel execution
What They’re Best Known For
- Enterprise media scale
Considerations
- Less flexibility for smaller brands
Pricing
- High-tier
Best For
- Large and enterprise advertisers
Visit Website: https://www.omdadelaide.com.au/
6. BizWisdom

Overview
BizWisdom delivers programmatic and dynamic display advertising as part of broader digital and retargeting strategies.
Key Services
- Dynamic display ads
- Retargeting
- Programmatic execution
What They’re Best Known For
- Multi-channel advertising support
Considerations
- Less emphasis on advanced bidding strategies
Pricing
- Mid-range
Best For
- Brands seeking display-led campaigns
Visit Website: https://www.bizwisdom.com.au/
7. Spruik Digital

Overview
Spruik Digital provides programmatic ad support integrated with search and social campaigns, making it easier to manage multiple paid channels under one roof.
Key Services
- Programmatic display
- Paid search & social integration
- Audience targeting
What They’re Best Known For
- Integrated paid media
Considerations
- Programmatic not a standalone focus
Pricing
- Mid-range
Best For
- Local businesses wanting unified paid media
Visit Website: https://www.spruik.co/
8. SmartAdGenius

Overview
SmartAdGenius is a performance-focused agency supporting programmatic-style automated display and video campaigns, often tied to data signals and optimisation rules.
Key Services
- Automated display campaigns
- Data-driven optimisation
- Performance reporting
What They’re Best Known For
- Automation-led paid media
Considerations
- Limited premium inventory access
Pricing
- Mid-range
Best For
- Data-driven marketing teams
Visit Website: https://smartadgenius.com.au/
9. QMS Media

Overview
QMS Media is best known for programmatic digital out-of-home (DOOH), offering premium inventory access and automated placements for awareness-driven campaigns.
Key Services
- Programmatic DOOH
- Premium placements
- Brand reach
What They’re Best Known For
- Large-format visibility
Considerations
- Limited performance attribution
Pricing
- Premium
Best For
- Awareness and reach campaigns
Visit Website: https://www.qmsmedia.com/
Category Winners
- Best Performance-Driven Programmatic: Conquerra Digital
- Best Local Adelaide Expertise: Neon Treehouse
- Best Enterprise Media Buying: OMD Adelaide
- Best Automation-Focused Agency: Bobo Digital Marketing
- Best Premium Inventory Access: QMS Media
Common Programmatic Advertising Services in Adelaide
- Real-time bidding (RTB)
- Programmatic display & video
- Retargeting and audience activation
- AI-driven optimisation
- Cross-channel automation
Programmatic Ads Pricing in Adelaide
- Small Campaigns: $3,000 – $8,000/month
- Mid-Market Programs: $8,000 – $25,000/month
- Enterprise Campaigns: $25,000+/month
Final Verdict: Best Programmatic Ads Agency in Adelaide
Adelaide has a growing number of capable agencies offering programmatic advertising — from local digital firms to global media networks and automation-focused specialists.
Agencies like Neon Treehouse, Bobo Digital Marketing, and OMD Adelaide provide solid execution across display and audience targeting, each serving different business sizes and objectives.
For brands that want programmatic advertising to directly drive ROI, efficiency, and scalable growth, the difference lies in performance-led execution and continuous optimisation.
That’s where Conquerra Digital quietly stands apart — helping brands turn real-time bidding, AI, and automation into measurable business growth, not just media spend.
FAQs
Yes, particularly for brands seeking scalable reach with precise targeting and efficient spend.
Most campaigns optimise within 30–90 days as algorithms learn and refine bidding.
No, it complements them as part of a full-funnel paid media strategy.





